About us

In 2020, a vision for fashion was born in Wellington, New Zealand. Driven by a passion for design and a desire to empower women, a brand emerged that was more than just clothing. The goal was clear: to create timeless and sustainable pieces that not only looked beautiful but also made women feel strong, confident, and empowered.

With a deep belief in fashion as a means of self-expression, a collection was designed that transcended fleeting trends. Each piece was crafted to let women shine, no matter the season or the ever-changing fashion world. Sustainability was at the heart of the brand, with a commitment to eco-friendly materials and responsible production practices.

Within a year, the brand had become a symbol of empowerment. It offered more than just clothing—it gave women a voice, an identity, and a sense of being seen and heard. What started as a vision grew into a movement, spreading a powerful message that resonated not only in New Zealand but across the world.